The Mac Observer comments on Microsoft’s Last Ditch Effort to Save Zune by John Martellaro:
The Microsoft Zune has sold less than 2 million units while Apple has sold 150 million iPods. To breathe some new life into the Zune, Microsoft is planning to roll Windows Mobile 7 and Vista into the mix to create a [...]

Here is an article from the Hollywood Reporter detailing Microsoft’s wish to get the Zune some recognition via placement in Hollywood production.
LOS ANGELES (Hollywood Reporter) - Microsoft’s Zune is looking to Hollywood to gain an edge on Apple’s iPod.
Microsoft executives have been making the rounds at talent agencies and production companies in recent months in [...]

It looks like Microsoft is looking to get original content to distribute via their Zune Marketplace platform.  Read this long article on that topic.  It’s very interesting.
Microsoft’s Zune is looking to Hollywood to gain an edge on Apple’s iPod.
Microsoft executives have been making the rounds at talent agencies and production companies in recent months in [...]

Microsoft acknowledged the success of their competitor Apple during their mandatory 10-Q filing with the US Securities and Exchange Commission. As stated in their filing:
A competing vertically-integrated model, in which a single firm controls both the software and hardware elements of a product, has been successful with certain consumer products such as personal computers, mobile [...]

Microsoft has said it will soon offer the chance for online video game developers to offer their own games on Xbox Live. These games will be sold on their Xbox Live service and let developers keep 70 percent of the revenue made from these games. The concept is similar to Apple’s App Store where developers [...]

J Allard who was previously Vice President of Microsoft’s, has been elevated to the position of CXO (Chief eXperience Officer) and CTO of Microsoft’s Entertainment and Devices Division. He previously had large roles in the introduction of the Zune and the XBOX and is now in charge of “the technical architecture and user [...]