New Era Caps and Zune team up
Renowned hat maker New Era and Microsoft’s Zune have teamed up to release a line of limited-edition caps, podcasts, webisodes and events as part of a new marketing campaign. New Era and Zune both cater to hip, trend-setting music-lovers so it’s only natural that both companies have partnered up. New Era will create four limited-edition 59FIFTY caps that will have custom designs from popular musicians. Zune will also make a small number of customized Zune players with the cap designs.
New Era will also create a series of podcasts available only on Zune Marketplace and New Era’s website and will include info on entertainment, music, fashion and sports. 28 webisodes are also in the works and will include celebrities and musicians such as Travis Barker, Quinton “Rampage” Jackson and others. New Era and Zune will also host launch parties and events for each limited-edition hats release at one of their flagship stores or at Zune LA. With New Era and Zune having the same target markets and users, this is sure to be a great partnership that’ll bring consumers of both brands closer together and may bring in new users at the same time. It’s always cool when companies do something special for their customers.
-Ray
[Source: yahoo ]
