press release originally posted on zune.net

REDMOND, WA — July 25, 2008 — Mexican singer / actress Ximena Sariñana is the latest artist to be featured in the Zune Ignition program, and has released the track “Mediocre Piano” exclusively on Zune Marketplace as a companion feature to the full album download of her latest release Mediocre. Zune Marketplace is also offering fans the free track “Cambio de Piel,” an exclusive Guestlist featuring tracks hand-picked by Ximena Sariñana herself, and a track-by-track Breakdown of her new album. In addition, the video for “Vidas Paralelas” is available for free download on Xbox Live and streaming on MSN music.

The Zune Ignition program gives recording artists with new releases a unique channel to potentially reach tens of millions of consumers. For the first time, the program features a Latin based artist, which reflects the changing music habits of its online consumers. The promotion added Ximena Sariñana to the onsite sponsorship of Zune at the 2008 Latin Alternative Music Conference, where she was hosted in the Zune lounge to conduct onsite media interviews complemented by her first US live performance at the Bowery Ballroom.

Microsoft has packaged promotional opportunities across Zune, Xbox and MSN to help artists efficiently reach consumers in all three audiences. Ignition provides a steady stream of new music through online access to exclusive content, free songs and video downloads, streaming videos, editorial features, and artist playlists. Zune is the only digital entertainment brand that delivers an all-in-one experience featuring a portable media player, online store + music community, and DRM-free Mp3s. With Zune Pass, consumers can explore millions of tracks for the price of one CD ($14.99) per month.

[Source: zune.net ]

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